Basking in the levity of sports, cookery, and a few ice cream sandwiches on the side.
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And the NHL’s big promotional push, which apparently began yesterday (you knew that, right?), seems to be a big 18-wheel trailer truck filled with the ice making equipment that is driving from Toronto to Calgary and stopping at points in between to give lucky Canadians the opportunity to see all the machinery that will be used to create the rink. Yowser!
Stu Hackel of Red Light highlights just how different the NHL treats their second outdoor game that will be held on February 20th at McMahon Stadium in Calgary. The contrasting dynamic between the perpetually hyped Winter Classic and the afterthought that is the Heritage Classic provides a telling evaluation of the priorities of the NHL.
Surely enough, why let anyone else but Tim Hortons promote the obedient dependability of Canada’s consumption for hockey? No thanks, Caramel Café Mocha. Just another Double-Double, please.